Kingstown Bevan BNI member Luke Byron heads up a new division of insurance brokers HI Commercial, a new brand launched by Hedon Insurance. 
Branding by Jenko Marketing 
Luke Byron, has been employed by parent company, Hedon Insurance since 2012 and has been instrumental to the success of the business which has recently rebranded as HI Commercial, focusing on SMEs in the Humber region from its offices in Hull and Cottingham. 
Prior to setting up HI Commercial, we researched the market to find out how we can differentiate ourselves from other firms. All too often the insurance market is going down the call centre route and clients become nothing but a number, the consequence of this is that commercial organisations chase the lowest price for insurance rather than the most suitable cover. That’s great until disaster strikes and a claim comes back as invalid or the business finds out they were underinsured.” 
“HI Commercial is operating in the digital age but we are also client-facing. It is important to get to know our clients and their commercial organisations by meeting them in person.” 
“The Humber Region is a great place to set up our new division. I am part of the local business networking community and feel well supported by people who refer business to us but also those who supply services to us
PR by Divine Clark 
As part of the Kingstown Bevan BNI group, we've been able to utilise the skills of our fellow memebers to help with the launch. Our new brand was created by Jenko Marketing and Design - we wanted it to set us apart from traditional commercial insurers and feel they have interpreted our ideas very well. Our website has been developed by Nic Johnson at It’seeze Hull, again we have been very impressed with the way their team has portrayed our company.  
Jess Clark at Divine Clark PR has also been fundamental in helping us with our messaging, promotion and public relations resulting in a well attended golf day for our launch.” 
“We feel our new brand helps to promote our experienced advisers who work to protect organisations that have built up with the time, money and personal sacrifice of the businesses’ owners. Our clients are of utmost importance to us so if disaster strikes, we’ll be at their service and at their side to provide the personal touch for Commercial Insurance.” 
You can visit the new website at 
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